/* ============================================================
   SPEAK TO ALICE — single-file marketing site
   Light, warm, premium. Alice is a person, not a product.
   Search "EDIT:" for the things to change first.
   ============================================================ */

:root{
  /* Warm light palette */
  --paper:#F6F8FB;          /* warm cream page bg */
  --paper-2:#EEF2F7;        /* warmer panel */
  --card:#FFFFFF;
  --ink:#0B1F3A;            /* warm near-black */
  --ink-soft:#46566B;       /* body text */
  --ink-mute:#7A8799;       /* muted */
  --line:#E3E8EF;           /* warm hairline */
  --line-2:#E3E8EF;         /* violet-tinted hairline */

  /* Alice's signature violet */
  --alice:#EA580C;
  --alice-bright:#F97316;
  --alice-deep:#C2410C;
  --alice-300:#FDBA74;
  --alice-soft:#FFF4ED;     /* violet tint bg */
  --alice-soft-2:#FFF7F0;

  /* warm + status accents */
  --peach:#F59E0B;
  --amber:#F4B740;
  --green:#22C55E;
  --green-soft:#E7F8EE;

  --grad:linear-gradient(135deg,#FB923C 0%,#EA580C 100%);
  --grad-warm:linear-gradient(135deg,#F97316 0%,#F59E0B 120%);
  --grad-soft:linear-gradient(135deg,rgba(249,115,22,.12),rgba(245,158,11,.10));

  --font-display:'Plus Jakarta Sans',system-ui,-apple-system,Segoe UI,Roboto,sans-serif;
  --font-body:'Plus Jakarta Sans',system-ui,-apple-system,Segoe UI,Roboto,sans-serif;

  --radius:18px;
  --radius-lg:26px;
  --radius-pill:999px;

  --shadow-sm:0 1px 2px rgba(11,31,58,.05), 0 6px 16px rgba(11,31,58,.05);
  --shadow:0 14px 36px rgba(11,31,58,.10);
  --shadow-lg:0 34px 70px rgba(11,31,58,.18);
  --shadow-alice:0 16px 40px rgba(234,88,12,.32);

  --maxw:1160px;
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{
  margin:0;
  font-family:var(--font-body);
  background:var(--paper);
  color:var(--ink);
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
h1,h2,h3,h4{font-family:var(--font-display);font-weight:600;line-height:1.12;letter-spacing:-.015em;margin:0;color:var(--ink)}
p{margin:0}
a{color:inherit;text-decoration:none}
img,svg{display:block;max-width:100%}
ul{margin:0;padding:0;list-style:none}
:focus-visible{outline:3px solid var(--alice-bright);outline-offset:2px;border-radius:6px}

/* ---------- Layout ---------- */
.wrap{width:100%;max-width:var(--maxw);margin-inline:auto;padding-inline:clamp(20px,4vw,32px)}
.section{padding:clamp(64px,9vw,116px) 0}
.section--tight{padding:clamp(48px,7vw,80px) 0}
.eyebrow{display:inline-flex;align-items:center;gap:9px;font-family:var(--font-body);font-size:.78rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--alice)}
.eyebrow::before{content:"";width:22px;height:2px;background:var(--alice);border-radius:2px}
.section-head{max-width:660px;margin:0 auto 54px;text-align:center}
.section-head .eyebrow{margin-bottom:16px}
.section-head h2{font-size:clamp(2rem,4vw,3rem);font-weight:600}
.section-head p{margin-top:16px;font-size:clamp(1.04rem,1.4vw,1.2rem);color:var(--ink-soft);font-family:var(--font-body)}
.section--mist{background:var(--paper-2)}
.section--violet{background:var(--alice-soft-2)}

/* ---------- Buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;font-family:var(--font-body);font-weight:600;font-size:1rem;line-height:1;cursor:pointer;padding:15px 26px;border-radius:var(--radius-pill);border:1px solid transparent;transition:transform .18s ease, box-shadow .18s ease, background .18s ease, color .18s, border-color .18s;white-space:nowrap}
.btn svg{width:18px;height:18px}
.btn-primary{background:var(--alice);color:#fff;box-shadow:var(--shadow-alice)}
.btn-primary:hover{background:var(--alice-deep);transform:translateY(-2px)}
.btn-ghost{background:#fff;color:var(--ink);border-color:var(--line-2);box-shadow:var(--shadow-sm)}
.btn-ghost:hover{border-color:var(--alice);color:var(--alice-deep);transform:translateY(-2px)}
.btn-onviolet{background:#fff;color:var(--alice-deep)}
.btn-onviolet:hover{background:#FFF4ED;transform:translateY(-2px)}
.btn-lg{padding:17px 32px;font-size:1.06rem}
.btn-block{width:100%}

/* ---------- Alice avatar (the face — real photo) ---------- */
.alice-face{display:block;border-radius:50%;overflow:hidden;background:var(--alice-soft);box-shadow:0 10px 26px rgba(234,88,12,.22)}
.alice-face img{display:block;width:100%;height:100%;object-fit:cover}
.alice-ring{position:relative;display:inline-grid;place-items:center}

/* ---------- Top bar ---------- */
.topbar{background:var(--ink);color:#FFF4ED;font-size:.86rem;text-align:center;padding:9px 16px}
.topbar b{color:#fff;font-weight:600}
.topbar .wave{display:inline-block;animation:wave 2.6s ease-in-out infinite;transform-origin:70% 70%}
@keyframes wave{0%,60%,100%{transform:rotate(0)}10%,30%{transform:rotate(14deg)}20%{transform:rotate(-8deg)}}

/* ---------- Header ---------- */
.site-header{position:sticky;top:0;z-index:60;background:rgba(246,248,251,0);transition:background .3s, box-shadow .3s, backdrop-filter .3s}
.site-header.is-stuck{background:rgba(246,248,251,.85);backdrop-filter:saturate(160%) blur(12px);box-shadow:0 1px 0 var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:18px;height:74px}
.brand{display:inline-flex;align-items:center;gap:11px;font-family:var(--font-display);font-weight:600;font-size:1.2rem;color:var(--ink);letter-spacing:-.01em}
.brand .alice-face{width:38px;height:38px}
.brand b{color:var(--alice);font-weight:700}
.nav-links{display:flex;align-items:center;gap:30px}
.nav-links a{font-size:.96rem;font-weight:500;color:var(--ink-soft);transition:color .15s}
.nav-links a:hover{color:var(--ink)}
.nav-cta{display:flex;align-items:center;gap:14px}
.nav-toggle{display:none;background:none;border:0;cursor:pointer;padding:8px;color:var(--ink)}
.nav-toggle svg{width:26px;height:26px}

/* ---------- Hero ---------- */
.hero{position:relative;overflow:hidden}
.hero::before{content:"";position:absolute;inset:0;background:
  radial-gradient(48% 40% at 82% 18%,rgba(249,115,22,.16),transparent 60%),
  radial-gradient(42% 38% at 8% 86%,rgba(245,158,11,.12),transparent 60%);pointer-events:none}
.hero-grid{position:relative;display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(30px,5vw,60px);align-items:center;padding:clamp(40px,6vw,70px) 0 clamp(48px,7vw,80px)}
.hero-pill{display:inline-flex;align-items:center;gap:9px;background:#fff;border:1px solid var(--line-2);box-shadow:var(--shadow-sm);color:var(--ink-soft);padding:7px 15px;border-radius:var(--radius-pill);font-size:.84rem;font-weight:600;margin-bottom:24px}
.hero-pill .live{width:8px;height:8px;border-radius:50%;background:var(--green);box-shadow:0 0 0 0 rgba(34,197,94,.5);animation:pulse 2s infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(34,197,94,.5)}70%{box-shadow:0 0 0 8px rgba(34,197,94,0)}100%{box-shadow:0 0 0 0 rgba(34,197,94,0)}}
.hero h1{font-size:clamp(2.5rem,5.6vw,4.3rem);font-weight:600;letter-spacing:-.025em}
.hero h1 em{font-style:italic;color:var(--alice);font-weight:500}
.hero-sub{margin-top:22px;font-size:clamp(1.08rem,1.5vw,1.28rem);color:var(--ink-soft);max-width:520px}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:32px}
.hero-stats{display:flex;flex-wrap:wrap;gap:14px 30px;margin-top:38px;padding-top:30px;border-top:1px solid var(--line)}
.hero-stat .n{font-family:var(--font-display);font-weight:600;font-size:1.7rem;color:var(--ink);line-height:1}
.hero-stat .l{font-size:.84rem;color:var(--ink-mute);margin-top:5px;max-width:150px}

/* Hero Alice card */
.alice-card{position:relative;background:var(--card);border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-lg);padding:24px;max-width:430px;margin-inline:auto;width:100%}
.ac-head{display:flex;align-items:center;gap:14px;padding-bottom:18px;border-bottom:1px solid var(--line)}
.ac-head .alice-face{width:62px;height:62px;flex:none}
.ac-name{font-family:var(--font-display);font-weight:600;font-size:1.22rem;display:flex;align-items:center;gap:8px}
.ac-status{font-size:.84rem;color:var(--green);display:inline-flex;align-items:center;gap:6px;font-weight:600;margin-top:2px}
.ac-status::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--green);box-shadow:0 0 0 0 rgba(34,197,94,.5);animation:pulse 2s infinite}
.ac-greet{margin:18px 0;padding:15px 17px;background:var(--alice-soft);border-radius:14px;border-bottom-left-radius:5px;font-size:.98rem;color:#0B1F3A;position:relative}
.ac-greet b{color:var(--alice-deep)}
.ac-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-bottom:6px}
.ac-stat{background:var(--paper);border-radius:13px;padding:13px 14px;text-align:left}
.ac-stat .v{font-family:var(--font-display);font-weight:600;font-size:1.4rem;line-height:1}
.ac-stat .k{font-size:.7rem;color:var(--ink-mute);margin-top:4px}
.ac-foot{display:flex;align-items:center;gap:10px;margin-top:16px;padding-top:14px;border-top:1px solid var(--line);font-size:.82rem;color:var(--ink-soft)}
.waveform{display:flex;align-items:center;gap:3px;height:22px}
.waveform span{width:3px;background:var(--alice);border-radius:2px;animation:wv 1.1s ease-in-out infinite}
.waveform span:nth-child(1){height:30%;animation-delay:0s}.waveform span:nth-child(2){height:70%;animation-delay:.1s}.waveform span:nth-child(3){height:100%;animation-delay:.2s}.waveform span:nth-child(4){height:50%;animation-delay:.3s}.waveform span:nth-child(5){height:85%;animation-delay:.4s}.waveform span:nth-child(6){height:40%;animation-delay:.5s}.waveform span:nth-child(7){height:65%;animation-delay:.6s}
@keyframes wv{0%,100%{transform:scaleY(.5)}50%{transform:scaleY(1)}}
.ac-float{position:absolute;background:#fff;border-radius:14px;box-shadow:var(--shadow-lg);padding:11px 14px;display:flex;align-items:center;gap:10px;font-size:.82rem;font-weight:600}
.ac-float svg{width:28px;height:28px;flex:none}
.ac-float small{display:block;font-weight:500;color:var(--ink-mute);font-size:.72rem}
.ac-float--tr{top:-22px;right:-20px}
@media (max-width:520px){.ac-float{display:none}}
@media (prefers-reduced-motion:reduce){.waveform span,.hero-pill .live,.ac-status::before,.topbar .wave{animation:none}}

/* ---------- Ticker ---------- */
.ticker{background:var(--ink);color:#CFD8E3;padding:14px 0;overflow:hidden;position:relative}
.ticker-track{display:flex;gap:64px;width:max-content;animation:ticker 32s linear infinite}
.ticker-item{display:inline-flex;align-items:center;gap:10px;font-size:.86rem;font-weight:500;white-space:nowrap}
.ticker-item b{color:#fff;font-weight:600}
.ticker-item .dot{width:6px;height:6px;border-radius:50%;background:var(--green);flex:none}
.ticker-item .dot.v{background:var(--alice-300)}
.ticker-item .dot.a{background:var(--amber)}
@keyframes ticker{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.ticker-track{animation:none}}

/* ---------- Problem ---------- */
.split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(34px,5vw,70px);align-items:center}
.problem-list{display:flex;flex-direction:column;gap:14px;margin-top:34px}
.problem-item{display:flex;gap:15px;align-items:flex-start;padding:18px 20px;background:var(--card);border:1px solid var(--line);border-radius:14px;box-shadow:var(--shadow-sm)}
.problem-ic{width:40px;height:40px;border-radius:11px;background:var(--alice-soft);display:grid;place-items:center;color:var(--alice-deep);flex:none}
.problem-ic svg{width:21px;height:21px}
.problem-item h4{font-family:var(--font-body);font-weight:700;font-size:.98rem;margin-bottom:3px}
.problem-item p{font-size:.9rem;color:var(--ink-soft);line-height:1.55}

/* Call-log mockup */
.calllog{background:var(--card);border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-lg);padding:24px;position:relative}
.cl-head{display:flex;align-items:center;gap:13px;padding-bottom:18px;border-bottom:1px solid var(--line)}
.cl-head .alice-face{width:46px;height:46px;flex:none}
.cl-head .nm{font-family:var(--font-display);font-weight:600;font-size:1.05rem}
.cl-head .st{font-size:.78rem;color:var(--green);font-weight:600;display:inline-flex;align-items:center;gap:6px}
.cl-head .st::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--green)}
.cl-overnight{font-size:.74rem;color:var(--ink-mute);font-weight:600;letter-spacing:.08em;text-transform:uppercase;margin:18px 0 12px}
.cl-list{display:flex;flex-direction:column;gap:10px}
.cl-entry{display:flex;align-items:flex-start;gap:12px;padding:12px 14px;border-radius:12px;background:var(--paper);border-left:3px solid var(--green)}
.cl-entry.lead{border-left-color:var(--alice)}
.cl-time{font-size:.72rem;color:var(--ink-mute);flex:none;margin-top:2px;font-variant-numeric:tabular-nums}
.cl-detail{flex:1;min-width:0}
.cl-detail .who{font-size:.88rem;font-weight:700}
.cl-detail .note{font-size:.8rem;color:var(--ink-soft);margin-top:1px}
.cl-badge{font-size:.66rem;font-weight:700;padding:3px 9px;border-radius:var(--radius-pill);flex:none;white-space:nowrap}
.cl-badge.ans{background:var(--green-soft);color:#138a4a}
.cl-badge.led{background:var(--alice-soft);color:var(--alice-deep)}

/* ---------- Meet Alice ---------- */
.meet{position:relative;overflow:hidden}
.meet-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(34px,5vw,68px);align-items:center}
.meet-portrait{position:relative;display:grid;place-items:center}
.meet-portrait .halo{position:absolute;width:115%;aspect-ratio:1;border-radius:50%;background:var(--grad-soft);filter:blur(6px)}
.meet-portrait .alice-face{width:min(330px,72vw);height:min(330px,72vw);position:relative;border:8px solid #fff;box-shadow:var(--shadow-lg)}
.meet-portrait .chip{position:absolute;background:#fff;border-radius:var(--radius-pill);box-shadow:var(--shadow);padding:9px 15px;font-size:.82rem;font-weight:600;display:inline-flex;align-items:center;gap:8px}
.meet-portrait .chip svg{width:16px;height:16px;color:var(--alice)}
.meet-portrait .chip--1{top:6%;left:-4%}
.meet-portrait .chip--2{bottom:14%;right:-6%}
.meet-portrait .chip--3{bottom:-2%;left:14%}
.meet-quote{font-family:var(--font-display);font-weight:500;font-size:clamp(1.5rem,2.6vw,2.1rem);line-height:1.3;letter-spacing:-.01em;margin:18px 0 8px}
.meet-quote .accent{color:var(--alice)}
.meet-sign{font-family:var(--font-display);font-style:italic;color:var(--ink-soft);font-size:1.1rem;margin-bottom:26px}
.traits{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.trait{display:flex;gap:13px;align-items:flex-start;background:var(--card);border:1px solid var(--line);border-radius:14px;padding:16px 18px;box-shadow:var(--shadow-sm)}
.trait svg{width:22px;height:22px;color:var(--alice);flex:none;margin-top:2px}
.trait h4{font-family:var(--font-body);font-weight:700;font-size:.94rem;margin-bottom:2px}
.trait p{font-size:.84rem;color:var(--ink-soft);line-height:1.5}

/* ---------- Benefits ---------- */
.cards-3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.bcard{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:30px 28px;box-shadow:var(--shadow-sm);transition:transform .2s, box-shadow .2s, border-color .2s}
.bcard:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--line-2)}
.bcard-ic{width:52px;height:52px;border-radius:14px;background:var(--alice-soft);display:grid;place-items:center;color:var(--alice-deep);margin-bottom:18px}
.bcard-ic svg{width:26px;height:26px}
.bcard h3{font-size:1.22rem;font-weight:600;margin-bottom:9px}
.bcard p{color:var(--ink-soft);font-size:.96rem}

/* ---------- How it works ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;position:relative}
.step{position:relative}
.step-num{width:54px;height:54px;border-radius:50%;background:#fff;border:2px solid var(--alice);color:var(--alice);display:grid;place-items:center;font-family:var(--font-display);font-weight:600;font-size:1.3rem;margin-bottom:20px;box-shadow:var(--shadow-sm)}
.step h3{font-family:var(--font-body);font-weight:700;font-size:1.06rem;margin-bottom:9px}
.step p{font-size:.92rem;color:var(--ink-soft)}
.how-cta{text-align:center;margin-top:48px}

/* ---------- Industries ---------- */
.ind-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.ind{display:flex;align-items:center;gap:13px;background:var(--card);border:1px solid var(--line);border-radius:14px;padding:18px 20px;font-weight:600;font-size:1rem;box-shadow:var(--shadow-sm);transition:transform .18s, border-color .18s}
.ind:hover{transform:translateY(-3px);border-color:var(--alice)}
.ind svg{width:24px;height:24px;color:var(--alice);flex:none}

/* ---------- Testimonials ---------- */
.tcard{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:30px 28px;box-shadow:var(--shadow-sm);display:flex;flex-direction:column}
.tstars{display:flex;gap:3px;color:var(--amber);margin-bottom:16px}
.tstars svg{width:18px;height:18px}
.tcard p.q{font-family:var(--font-display);font-size:1.08rem;font-weight:400;line-height:1.55;color:var(--ink);font-style:italic}
.tby{display:flex;align-items:center;gap:13px;margin-top:22px;padding-top:20px;border-top:1px solid var(--line)}
.tav{width:46px;height:46px;border-radius:50%;background:var(--grad);display:grid;place-items:center;color:#fff;font-weight:700;font-family:var(--font-body)}
.tby b{display:block;font-size:.96rem}
.tby span{font-size:.84rem;color:var(--ink-mute)}

/* ---------- Pricing ---------- */
.toggle{display:flex;align-items:center;justify-content:center;gap:14px;margin:-22px auto 46px}
.toggle span{font-weight:600;color:var(--ink-mute);font-size:.96rem;transition:color .2s}
.toggle span.active{color:var(--ink)}
.switch{position:relative;width:58px;height:32px;border-radius:999px;background:var(--alice);cursor:pointer;border:0;padding:0}
.switch::after{content:"";position:absolute;top:4px;left:4px;width:24px;height:24px;border-radius:50%;background:#fff;transition:transform .22s ease}
.switch.on::after{transform:translateX(26px)}
.save-pill{background:var(--green-soft);color:#138a4a;font-weight:700;font-size:.74rem;padding:5px 10px;border-radius:999px}
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
.plan{display:flex;flex-direction:column;background:var(--card);border:1px solid var(--line);border-radius:var(--radius-lg);padding:34px 30px;box-shadow:var(--shadow-sm);position:relative;transition:transform .2s, box-shadow .2s}
.plan:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.plan--featured{border:2px solid var(--alice);box-shadow:var(--shadow);background:linear-gradient(170deg,var(--alice-soft-2),var(--card) 55%)}
.plan-tag{position:absolute;top:-14px;left:50%;transform:translateX(-50%);background:var(--alice);color:#fff;font-weight:700;font-size:.74rem;letter-spacing:.06em;text-transform:uppercase;padding:6px 16px;border-radius:999px;box-shadow:var(--shadow-alice);white-space:nowrap}
.plan .pname{font-size:.8rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--alice);margin-bottom:14px}
.plan-for{font-size:.94rem;color:var(--ink-soft);line-height:1.5;margin:4px 0 18px;min-height:42px}
.plan .price{display:flex;align-items:flex-start;gap:2px;font-family:var(--font-display);font-weight:600;letter-spacing:-.02em}
.plan .price .cur{font-size:1.5rem;margin-top:8px}
.plan .price .amt{font-size:clamp(2.6rem,4vw,3.2rem);line-height:1}
.plan .per{font-size:.9rem;color:var(--ink-mute);margin:8px 0 2px}
.plan .billed{font-size:.82rem;color:var(--ink-mute);min-height:18px}
.plan .btn{margin:22px 0}
.plan-features{display:flex;flex-direction:column;gap:12px;margin-top:6px}
.plan-features li{display:flex;align-items:flex-start;gap:11px;font-size:.93rem;color:var(--ink-soft)}
.plan-features svg{width:18px;height:18px;color:var(--alice);flex:none;margin-top:2px}
.price-foot{text-align:center;margin-top:30px;font-size:.92rem;color:var(--ink-soft)}

/* ---------- FAQ ---------- */
.faq-list{max-width:780px;margin-inline:auto;display:flex;flex-direction:column;gap:12px}
.faq-item{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow-sm)}
.faq-q{width:100%;text-align:left;background:none;border:0;cursor:pointer;padding:21px 24px;display:flex;align-items:center;justify-content:space-between;gap:18px;font-family:var(--font-display);font-weight:600;font-size:1.06rem;color:var(--ink)}
.faq-q .ico{width:30px;height:30px;border-radius:9px;background:var(--alice-soft);display:grid;place-items:center;flex:none;transition:transform .25s, background .25s}
.faq-q .ico svg{width:18px;height:18px;color:var(--alice-deep);transition:color .25s}
.faq-item.open .faq-q .ico{transform:rotate(45deg);background:var(--alice)}
.faq-item.open .faq-q .ico svg{color:#fff}
.faq-a{max-height:0;overflow:hidden;transition:max-height .3s ease}
.faq-a p{padding:0 24px 22px;color:var(--ink-soft);font-size:1rem}

/* ---------- CTA banner ---------- */
.cta{position:relative;overflow:hidden;background:var(--grad);border-radius:var(--radius-lg);padding:clamp(44px,6vw,72px) clamp(28px,5vw,60px);text-align:center;box-shadow:var(--shadow-lg)}
.cta::before{content:"";position:absolute;top:-80px;left:50%;transform:translateX(-50%);width:340px;height:340px;border-radius:50%;background:radial-gradient(circle,rgba(255,255,255,.22),transparent 70%)}
.cta::after{content:"";position:absolute;right:-60px;bottom:-90px;width:260px;height:260px;border-radius:50%;background:radial-gradient(circle,rgba(245,158,11,.3),transparent 70%)}
.cta-inner{position:relative}
.cta .alice-face{width:84px;height:84px;margin:0 auto 22px;border:5px solid rgba(255,255,255,.5)}
.cta h2{color:#fff;font-size:clamp(2rem,4vw,3rem);font-weight:600;max-width:640px;margin-inline:auto}
.cta p{color:rgba(255,255,255,.92);font-size:1.12rem;margin:16px auto 32px;max-width:520px}
.cta-actions{display:flex;flex-wrap:wrap;gap:14px;justify-content:center}
.cta small{display:block;margin-top:22px;color:rgba(255,255,255,.85);font-size:.88rem}

/* ---------- Footer ---------- */
.footer{background:var(--ink);color:#9AA8BA;padding:64px 0 30px}
.footer-grid{display:grid;grid-template-columns:1.7fr 1fr 1fr 1fr;gap:40px}
.footer .brand{color:#fff;margin-bottom:16px}
.footer .brand b{color:var(--alice-300)}
.footer-about{font-size:.95rem;max-width:300px;line-height:1.7}
.footer-about .site{margin-top:14px;font-size:.86rem;color:var(--alice-300);font-weight:600}
.footer-social{display:flex;gap:12px;margin-top:20px}
.footer-social a{width:38px;height:38px;border-radius:10px;background:rgba(255,255,255,.06);display:grid;place-items:center;color:#CFD8E3;transition:background .2s, color .2s}
.footer-social a:hover{background:var(--alice);color:#fff}
.footer-social svg{width:18px;height:18px}
.footer-col h4{font-family:var(--font-body);color:#fff;font-size:.78rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;margin-bottom:16px}
.footer-col a{display:block;font-size:.94rem;padding:6px 0;color:#9AA8BA;transition:color .15s}
.footer-col a:hover{color:#fff}
.footer-bottom{display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap;margin-top:48px;padding-top:24px;border-top:1px solid rgba(255,255,255,.1);font-size:.84rem;color:var(--ink-mute)}

/* ---------- Mobile menu ---------- */
.mobile-menu{position:fixed;inset:0;z-index:80;background:var(--paper);display:flex;flex-direction:column;padding:24px;transform:translateX(100%);transition:transform .3s ease;visibility:hidden}
.mobile-menu.open{transform:none;visibility:visible}
.mm-top{display:flex;align-items:center;justify-content:space-between;height:50px}
.mm-close{background:none;border:0;color:var(--ink);cursor:pointer;padding:8px}
.mm-close svg{width:28px;height:28px}
.mobile-menu nav{display:flex;flex-direction:column;gap:4px;margin-top:28px}
.mobile-menu nav a{color:var(--ink);font-family:var(--font-display);font-weight:600;font-size:1.4rem;padding:14px 0;border-bottom:1px solid var(--line)}
.mobile-menu .btn{margin-top:26px}

/* ---------- Reveal ---------- */
.js .reveal{opacity:0;transform:translateY(24px);transition:opacity .6s cubic-bezier(.2,.7,.2,1), transform .6s cubic-bezier(.2,.7,.2,1)}
.js .reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.js .reveal{opacity:1;transform:none;transition:none}}

/* ---------- Responsive ---------- */
@media (max-width:980px){
  .hero-grid,.split,.meet-grid{grid-template-columns:1fr;gap:44px}
  .meet-grid .meet-portrait{order:-1}
  .cards-3,.price-grid{grid-template-columns:1fr 1fr}
  .steps{grid-template-columns:1fr 1fr}
  .ind-grid{grid-template-columns:repeat(2,1fr)}
  .footer-grid{grid-template-columns:1fr 1fr}
  .footer-about{grid-column:1/-1;max-width:none}
  .plan--featured{transform:none}
}
@media (max-width:760px){
  .nav-links{display:none}
  .nav-toggle{display:inline-flex}
  .nav-cta .btn{display:none}
}
@media (max-width:600px){
  .cards-3,.price-grid,.steps,.ind-grid,.traits{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr}
  .hero-actions .btn,.cta-actions .btn{flex:1 1 auto}
  .tcard p.q{font-size:1.02rem}
}

/* ---------- Testimonials grid uses cards-3 ---------- */
.cards-3.tgrid{align-items:stretch}

/* ============================================================
   EXPANSION COMPONENTS — trust bar, capabilities, compare,
   offer stack, guarantee (multi-channel front-desk build)
   ============================================================ */

/* ---------- Trust bar ---------- */
.trustbar{background:var(--paper-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.trustbar .wrap{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:20px 36px;padding-top:26px;padding-bottom:26px}
.tb-item{display:flex;align-items:center;gap:12px}
.tb-item .n{font-family:var(--font-display);font-weight:600;font-size:1.5rem;color:var(--alice);line-height:1;white-space:nowrap}
.tb-item .l{font-size:.85rem;color:var(--ink-soft);max-width:160px;line-height:1.3}
.tb-stars{display:flex;gap:2px;color:var(--amber)}
.tb-stars svg{width:18px;height:18px}
.tb-sep{width:1px;height:34px;background:var(--line)}
@media (max-width:760px){.tb-sep{display:none}.trustbar .wrap{gap:18px 30px}}

/* ---------- Capabilities (tabbed) ---------- */
.caps-tabs{display:flex;flex-wrap:wrap;justify-content:center;gap:12px;margin-bottom:38px}
.cap-tab{display:flex;align-items:center;gap:11px;background:var(--card);border:1px solid var(--line);border-radius:var(--radius-pill);padding:11px 20px 11px 12px;cursor:pointer;box-shadow:var(--shadow-sm);transition:border-color .18s,transform .18s,background .18s}
.cap-tab:hover{transform:translateY(-2px);border-color:var(--line-2)}
.cap-tab .ci{width:36px;height:36px;border-radius:11px;background:var(--alice-soft);display:grid;place-items:center;color:var(--alice-deep);flex:none}
.cap-tab .ci svg{width:19px;height:19px}
.cap-tab .ct{text-align:left;line-height:1.15}
.cap-tab .ct b{display:block;font-weight:700;font-size:.98rem;color:var(--ink)}
.cap-tab .ct span{font-size:.75rem;color:var(--ink-mute)}
.cap-tab.active{border-color:var(--alice);background:var(--alice-soft-2);box-shadow:var(--shadow)}
.cap-tab.active .ci{background:var(--alice);color:#fff}
.cap-panel{display:none;grid-template-columns:1fr 1fr;gap:clamp(30px,5vw,60px);align-items:center}
.cap-panel.active{display:grid}
.no-js .cap-panel{display:grid;margin-bottom:40px}
.cap-copy h3{font-size:clamp(1.5rem,2.4vw,2rem);font-weight:600;margin-bottom:14px}
.cap-copy>p{color:var(--ink-soft);font-size:1.05rem;margin-bottom:22px}
.cap-copy ul{display:flex;flex-direction:column;gap:13px;margin-bottom:24px}
.cap-copy li{display:flex;align-items:flex-start;gap:11px;font-size:.98rem;color:var(--ink-soft)}
.cap-copy li svg{width:19px;height:19px;color:var(--alice);flex:none;margin-top:3px}
.cap-visual{display:grid;place-items:center}
.cap-mock{background:var(--card);border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-lg);padding:22px;width:100%;max-width:400px}
.mock-head{display:flex;align-items:center;gap:12px;padding-bottom:14px;border-bottom:1px solid var(--line);margin-bottom:16px}
.mock-head .alice-face{width:44px;height:44px;flex:none}
.mock-head .nm{font-family:var(--font-display);font-weight:600;font-size:1rem}
.mock-head .st{font-size:.75rem;color:var(--green);font-weight:600;display:inline-flex;align-items:center;gap:6px}
.mock-head .st::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--green)}
.bubble{padding:12px 15px;border-radius:14px;font-size:.92rem;line-height:1.5;margin-bottom:10px;max-width:88%}
.bubble.them{background:var(--paper-2);color:var(--ink);border-bottom-left-radius:5px}
.bubble.alice{background:var(--alice-soft);color:#0B1F3A;border-bottom-right-radius:5px;margin-left:auto}
.bubble.alice b{color:var(--alice-deep)}
.mock-chip{display:inline-flex;align-items:center;gap:8px;background:var(--green-soft);color:#138a4a;font-weight:700;font-size:.8rem;padding:9px 14px;border-radius:var(--radius-pill);margin-top:4px}
.mock-chip svg{width:16px;height:16px}
.mock-review{background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:14px 16px;margin-bottom:12px}
.mock-review .rv-top{display:flex;align-items:center;gap:9px;margin-bottom:7px}
.mock-review .rv-av{width:30px;height:30px;border-radius:50%;background:var(--grad);color:#fff;display:grid;place-items:center;font-size:.78rem;font-weight:700;flex:none}
.mock-review .rv-name{font-size:.84rem;font-weight:700}
.stars-sm{display:flex;gap:2px;color:var(--amber)}
.stars-sm svg{width:14px;height:14px}
.mock-cal{display:flex;align-items:center;gap:14px;background:var(--alice-soft);border-radius:14px;padding:16px 18px}
.mock-cal .mc-date{background:#fff;border-radius:11px;padding:8px 12px;text-align:center;flex:none;box-shadow:var(--shadow-sm)}
.mock-cal .mc-date .d{font-family:var(--font-display);font-weight:600;font-size:1.4rem;line-height:1;color:var(--alice-deep)}
.mock-cal .mc-date .m{font-size:.66rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-mute)}
.mock-cal .mc-info b{display:block;font-size:.95rem}
.mock-cal .mc-info span{font-size:.82rem;color:var(--ink-soft)}

/* ---------- Comparison table ---------- */
.compare{max-width:880px;margin:0 auto;background:var(--card);border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow);overflow:hidden}
.compare-row{display:grid;grid-template-columns:1.35fr 1fr 1fr}
.compare-row+.compare-row{border-top:1px solid var(--line)}
.compare-row>div{padding:15px 18px;display:flex;align-items:center;gap:9px;font-size:.93rem}
.compare-head>div{font-family:var(--font-body);font-weight:700;background:var(--paper-2);font-size:.9rem}
.compare-head .c-alice{color:var(--alice-deep);background:var(--alice-soft)}
.compare .lab{font-weight:600;color:var(--ink)}
.compare .human{color:var(--ink-soft)}
.compare .alice{color:var(--ink);font-weight:600;background:var(--alice-soft-2)}
.compare .x{color:#B45309;flex:none}
.compare .tick{color:var(--green);flex:none}
.compare-row>div svg{width:17px;height:17px}
@media (max-width:600px){.compare-row>div{padding:12px 11px;font-size:.82rem;gap:6px}.compare-row>div svg{width:15px;height:15px}}

/* ---------- Offer stack ---------- */
.offer{max-width:940px;margin:0 auto 48px;background:var(--alice-soft-2);border:1px solid var(--line-2);border-radius:var(--radius-lg);padding:clamp(26px,4vw,42px);display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(24px,4vw,46px);align-items:center}
.offer h3{font-size:1.5rem;margin-bottom:10px}
.offer p{color:var(--ink-soft);font-size:.98rem}
.offer-list{display:grid;grid-template-columns:1fr 1fr;gap:13px 22px}
.offer-list li{display:flex;align-items:flex-start;gap:10px;font-size:.93rem;color:var(--ink);font-weight:500}
.offer-list svg{width:18px;height:18px;color:var(--alice);flex:none;margin-top:2px}
@media (max-width:760px){.offer{grid-template-columns:1fr;gap:22px}.offer-list{grid-template-columns:1fr}}

/* ---------- Guarantee ---------- */
.guarantee-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px;max-width:900px;margin:0 auto}
.gcard{background:var(--card);border:1px solid var(--line);border-radius:var(--radius-lg);padding:30px 28px;box-shadow:var(--shadow-sm);display:flex;gap:17px;align-items:flex-start}
.gcard .gic{width:54px;height:54px;border-radius:15px;background:var(--green-soft);display:grid;place-items:center;color:#138a4a;flex:none}
.gcard .gic svg{width:27px;height:27px}
.gcard h3{font-size:1.18rem;margin-bottom:8px}
.gcard p{color:var(--ink-soft);font-size:.94rem}
@media (max-width:760px){.guarantee-grid{grid-template-columns:1fr}}

/* ---------- Sign-up form ---------- */
.signup{max-width:680px;margin:0 auto;background:var(--card);border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow);padding:clamp(24px,4vw,40px)}
.signup .row{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-bottom:16px}
.signup .field{display:flex;flex-direction:column;gap:6px}
.signup .field.full{grid-column:1/-1}
.signup label{font-size:.84rem;font-weight:600;color:var(--ink-soft)}
.signup input,.signup select,.signup textarea{font-family:var(--font-body);font-size:1rem;color:var(--ink);background:var(--paper);border:1px solid var(--line-2);border-radius:12px;padding:12px 14px;outline:none;transition:border-color .15s, box-shadow .15s;width:100%}
.signup input:focus,.signup select:focus,.signup textarea:focus{border-color:var(--alice);box-shadow:0 0 0 3px var(--alice-soft)}
.signup textarea{resize:vertical;min-height:88px}
.signup .hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.signup .form-note{font-size:.82rem;color:var(--ink-mute);margin-top:14px;text-align:center}
@media (max-width:600px){.signup .row{grid-template-columns:1fr}}

/* ---------- Two-line CTA (Take the test / subline) ---------- */
.btn-stack{flex-direction:column;gap:1px;line-height:1.12;padding-top:11px;padding-bottom:11px}
.btn-stack .cta-main{font-weight:700}
.btn-stack .cta-sub{font-weight:500;font-size:.76em;opacity:.85}

/* ---------- "Works with" strip ---------- */
.works{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--card);padding:30px 0}
.works-head{text-align:center;font-size:.8rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-mute);margin-bottom:20px}
.works-row{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:14px 30px}
.works-item{display:inline-flex;align-items:center;gap:9px;font-weight:600;font-size:.97rem;color:var(--ink-soft);white-space:nowrap}
.works-item svg{width:19px;height:19px;color:var(--alice);flex:none}
@media(max-width:640px){.works{padding:24px 0}.works-row{gap:12px 18px}.works-item{font-size:.87rem}}

/* ---- Trade look (Oct 2026): navy + safety orange, heavy sans headings ---- */
h1,h2,h3{font-weight:800;letter-spacing:-.025em}
.cta{background:linear-gradient(135deg,#0B1F3A 0%,#16325C 100%)}

/* ---- Shared components from the Oct 2026 homepage (Google mock, guarantee, etc.) ---- */
  /* ---- Homepage (Oct 2026 pivot): trades growth offer ---- */
  .hero h1.h1-long{font-size:clamp(2.1rem,4.2vw,3.4rem);line-height:1.1}
  .hero h1 em{font-style:normal;font-weight:800}
  .hero-trust{display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:18px;font-size:.95rem;font-weight:600;color:var(--ink)}
  .hero-trust span{display:inline-flex;align-items:center;gap:7px}
  .hero-trust svg{width:18px;height:18px;color:var(--alice)}
  .btn-row{display:flex;flex-wrap:wrap;gap:12px}
  /* Google results mock */
  .gmock{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-lg);padding:20px;max-width:440px;margin-left:auto}
  .gmock-search{display:flex;align-items:center;gap:10px;border:1px solid var(--line-2);border-radius:999px;padding:10px 16px;font-size:.98rem;color:var(--ink)}
  .gmock-search svg{width:18px;height:18px;color:var(--ink-mute)}
  .gmock-map{height:96px;margin:14px 0 6px;border-radius:12px;background:
     radial-gradient(circle at 30% 40%,#EA580C 0 7px,transparent 8px),
     radial-gradient(circle at 62% 62%,#9AA8BA 0 6px,transparent 7px),
     radial-gradient(circle at 80% 30%,#9AA8BA 0 6px,transparent 7px),
     linear-gradient(135deg,#E8EEF5,#F3F6FA);position:relative;overflow:hidden}
  .gmock-map::after{content:'';position:absolute;inset:0;background:repeating-linear-gradient(115deg,transparent 0 26px,rgba(255,255,255,.7) 26px 30px)}
  .gres{display:flex;align-items:center;gap:12px;padding:12px 10px;border-radius:12px}
  .gres + .gres{border-top:1px solid var(--line)}
  .gres--you{background:#FFF4ED;border:1px solid #FDBA8C}
  .gres-rank{width:28px;height:28px;border-radius:50%;display:grid;place-items:center;font-weight:800;font-size:.9rem;background:#EEF2F7;color:var(--ink-soft);flex-shrink:0}
  .gres--you .gres-rank{background:#EA580C;color:#fff}
  .gres-name{font-weight:700;color:var(--ink);font-size:1rem}
  .gres-meta{font-size:.86rem;color:var(--ink-mute)}
  .gres-meta b{color:#F59E0B;letter-spacing:1px}
  .gres--dim{opacity:.55}
  .gmock-note{font-size:.78rem;color:var(--ink-mute);text-align:center;margin-top:10px}
  /* lists */
  .ticklist{list-style:none;display:grid;gap:14px;padding:0;margin:22px 0 0}
  .ticklist li{position:relative;padding-left:36px;font-size:1.06rem;color:var(--ink);line-height:1.5}
  .ticklist li::before{content:'';position:absolute;left:0;top:2px;width:24px;height:24px;border-radius:50%;background:#EA580C url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'/%3E%3C/svg%3E") center/14px no-repeat}
  .ticklist--two{grid-template-columns:1fr 1fr;gap:16px 34px}
  .xlist li::before{background:#9AA8BA url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3' stroke-linecap='round'%3E%3Cpath d='M18 6 6 18M6 6l12 12'/%3E%3C/svg%3E") center/12px no-repeat}
  .panel{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-sm);padding:clamp(24px,3vw,36px)}
  .panel h3{font-size:1.4rem}
  .panel > p{color:var(--ink-soft);margin-top:10px}
  .two-panels{display:grid;grid-template-columns:1fr 1fr;gap:22px}
  .cards-4{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
  .steps.steps-3{grid-template-columns:repeat(3,1fr)}
  .google-signals{display:grid;gap:12px}
  .gsig{display:flex;gap:14px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:16px;padding:16px 18px;box-shadow:var(--shadow-sm)}
  .gsig b{display:block;color:var(--ink);font-size:1.02rem}
  .gsig span{color:var(--ink-soft);font-size:.95rem}
  .gsig i{font-style:normal;width:34px;height:34px;border-radius:10px;background:#FFF4ED;color:#EA580C;display:grid;place-items:center;font-weight:800;flex-shrink:0}
  .guarantee{max-width:620px;margin:0 auto;text-align:center;background:#fff;border-radius:var(--radius-lg);padding:clamp(28px,4vw,44px);box-shadow:var(--shadow)}
  .guarantee .tag{display:inline-block;background:#EA580C;color:#fff;font-weight:800;font-size:.85rem;letter-spacing:.08em;text-transform:uppercase;padding:6px 14px;border-radius:999px}
  .guarantee h2{margin:14px 0 10px}
  .guarantee p{color:var(--ink-soft);font-size:1.12rem}
  .section--navy{background:#0B1F3A}
  .section--navy .section-head h2,.section--navy .section-head p,.section--navy .eyebrow{color:#fff}
  .section--navy .section-head p{color:#C9D3E0}
  .trades-more{text-align:center;color:var(--ink-soft);margin-top:22px}
  @media (max-width:960px){.cards-4{grid-template-columns:1fr 1fr}.steps.steps-3{grid-template-columns:1fr}}
  @media (max-width:760px){.two-panels,.ticklist--two{grid-template-columns:1fr}.gmock{margin:0 auto}.cards-4{grid-template-columns:1fr}}
